First Look at the New Narnia Logo
Door Jam: April 27, 2026
Since the Walden Media adaptations, the general picture of “Narnia” has been the script-heavy fantastical font used in that trilogy. Not only is Greta Gerwig seemingly bringing her own spin to the story, but the new logo appears to be a radical departure as well.
The Lion, the Witch and the Wardrobe (2005) introduced us to what became an iconic logo.
Later movies would use a flatter version of “Narnia” but still with the same script font.
NarniaWeb has a photo of a director’s chair from the set of Gerwig’s movie with a very different logo. You can see the image on their site, but it feels more whimsical—closer to Willy Wonka than Middle-earth.
That font treatment would help distinguish the fantasy worlds of Lewis and Tolkien. No one would expect the more self-serious, high fantasy approach of Middle-earth with the new logo.
From NarniaWeb:
The logo features a stylized serif font with gently curved, storybook-inspired letterforms. It appears notably simpler than the Walden-era design, favouring a flatter and more minimal look.
They also clarify that this may not even be the final logo or font style.
It is worth noting that on-set logos are often temporary and do not always reflect the final marketing design, but they can offer an early sense of the logo’s overall style and design direction.
The Walden Media trilogy even had early newspaper ads with a very different feel from what became the final look.
But if the set photo features what will be the new logo, it’s going to take me some time to get used to it. The font is different, but the early 2000s logo obviously doesn’t date back to Lewis’ original writing. It was a representation of the franchise’s visual style from those filmmakers.
The potential new logo feels retro, like a 1970s album cover, which would likely be at home in a film with a mid-century “rock and roll” vibe, as some have attributed to Gerwig’s adaptation. The logo doesn’t fit with the “contemporary” language used by the IMAX CEO, but a movie set in the 1900s shouldn’t have a modern-day aesthetic. He also spoke of bands like The Who as modern, so maybe he’s not a good judge of these things.
This new logo is not what I would’ve gone with, but I’m not an Oscar-winning screenwriter and director looking for a new storytelling angle on a classic book. And if you’re going to go in a certain direction, the look and feel of everything related to the movie should be consistent.
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